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Mission and Values

Our Mission

To be the leading provider of high-quality and compassionate dental, vision, and orthodontic services to children in underserved communities.

Our Core Values


We say what we believe and do what we say. We are trusted because we are trustworthy. In our personal, team and organizational values, we strive for alignment with our commitments and actions.


Everything we do is consistent with our mission of providing high-quality, compassionate care to children in underserved communities. While we have many individual and team goals, achieving these never comes at the expense of our mission.


Service Excellence

Serving others is our reason for existing. We continually seek to understand the needs of those who depend on us—our patients, doctors, and fellow teammates—and then exceed their expectations.


We believe in evidence-based, patient-centered care that is delivered safely, timely, and efficiently. We choose the strongest people for our work, use the best available practices, and always challenge ourselves to improve.


We take responsibility for meeting commitments—personal ones, as well as those of the entire organization. We don’t say “It’s not my fault,” or “It’s not my job.” We proactively identify ways to achieve our Mission and then take ownership of our results.


We walk in the shoes of the people we serve and those with whom we work. We strive to genuinely listen, understand, and partner with our patients to help them improve their health and quality of life.


We work together and share a common purpose, a common culture, and common goals. We genuinely care for and support one another: not only our patients, but also our teammates. We work together to achieve our Mission.